Digital Marketing Tutorials
Welcome to our digital marketing learning series! This series is designed for learners planning to dive into the world of digital marketing, whether you’re considering it as a career or looking for a comprehensive course to enhance your skills. Learn Professional Diploma in Digital Marketing Course offered by Kerala’s Best Training Institute, Ambit Automation, Cochin
Lesson 1: Introduction to Digital Marketing
Meet Rahul, a passionate entrepreneur who recently launched an innovative e-commerce store called “TechGear,” specializing in the latest tech gadgets and accessories. Lets Learn Digital Marketing through Mr. Rahul & his ecommerce business.
Lesson 2: Pre-Digital Marketing Preparation
Before starting digital marketing, Rahul needs a solid foundation. This lesson covers essential steps: market research, competitive analysis, identifying customer personas, and setting up a website optimized for digital marketing.
Lesson 3: Conducting Market Research
This Lesson we’ll focus on the very first crucial step: conducting market research. This process helps Rahul understand his industry, identify opportunities, and make informed decisions about his business.
Lesson 4: Conducting Competitive Analysis
By understanding what competitors are doing well and where they are falling short, Rahul can find ways to make TechGear stand out. This lesson will guide you through the process of competitive analysis with practical steps and examples.
Lesson 5: Identify and Create Customer Personas
Knowing who your customers are, what they want, and how they behave can significantly improve your marketing strategies. This lesson will guide you through the process of creating customer personas with practical steps and examples.
Lesson 6: setting up a User-friendly website
A good website is crucial for any business. This lesson will guide you through the key elements of creating a user-friendly website.
Lesson 7: Different Digital Marketing Platforms
Now, it’s time to dive into the different digital marketing platforms that Rahul can use to promote his business and reach a wider audience. Understanding these platforms will help you decide which ones are best suited for your business goals and how to use them effectively.
Lesson 8: Understanding SEO
Now, let’s dive deep into one of the most critical components of digital marketing: SEO (Search Engine Optimization). Understanding SEO will help your learning better with this digital marketing world.
Lesson 9: Keyword Research
Now, it’s time to dive deeper into one of the most crucial aspects of SEO: keyword research. Effective keyword research will help Rahul understand what potential customers are searching for and how to target those searches to drive traffic to his website.
Lesson 10: On-Page SEO Optimization
Now, it’s time to learn how Rahul can optimize his website content to improve its search engine rankings. This process is known as on-page SEO, which involves making changes directly on the website to help search engines understand and rank the content better.
Lesson 11: Off-Page SEO Strategies
Now, we will explore off-page SEO strategies. Off-page SEO involves activities outside your website that can improve your search engine rankings and attract more visitors. These strategies help build your website’s authority and reputation.
Lesson 12: Building Backlinks
Backlinks, are a strong indicator to search engines that your site is valuable and trustworthy. In this lesson, we’ll break down the process of building high-quality backlinks and how Rahul can use this strategy to boost search engine rankings.
Lesson 13: Branding on LinkedIn
LinkedIn is a powerful platform for both personal and business branding, with over 850 million professionals actively using the network to connect, share industry insights, and explore new opportunities.
